Z47
June 27, 2025

Meet the Founders of Finnable: ₹3,000 Cr Phygital Lending Powerhouse

India’s largest creditworthy segment remains invisible to the lending ecosystem, not because of a credit problem, but because of a design problem.

When every lender chased the top tier or flooded the informal market, Finnable saw an opportunity to build for the 60–70% in between: salaried, PF-backed Indians earning ₹15–40K a month.

Join co-founders Amit Arora and Nitin Gupta on the Z47 podcast as they trace their vision behind building a full-stack, risk-first, and collections-led lending engine—designed to scale, but built customer-backward.

The duo, in conversation with the Z47 team, reflect on the decisions that shaped the company: from making collections the third hire, to designing 200+ fraud algorithms rooted in field intelligence.

Understand why their model went against the industry wave, offering longer-tenure, higher-ticket loans designed for credit discipline and repeatability.

When COVID hit, their customers didn’t default. They returned. That resilience validated the model across cycles, powering a ₹3,000 crore book & pointing to a lending business quietly built for public markets.

Listen to the latest #ZeroToInfinity podcast on building lending systems that stay with the customer.

For more information, write to us: namaste@Z47.com.
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Meet the Founders of Finnable: ₹3,000 Cr Phygital Lending Powerhouse

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India’s largest creditworthy segment remains invisible to the lending ecosystem, not because of a credit problem, but because of a design problem.

When every lender chased the top tier or flooded the informal market, Finnable saw an opportunity to build for the 60–70% in between: salaried, PF-backed Indians earning ₹15–40K a month.

Join co-founders Amit Arora and Nitin Gupta on the Z47 podcast as they trace their vision behind building a full-stack, risk-first, and collections-led lending engine—designed to scale, but built customer-backward.

The duo, in conversation with the Z47 team, reflect on the decisions that shaped the company: from making collections the third hire, to designing 200+ fraud algorithms rooted in field intelligence.

Understand why their model went against the industry wave, offering longer-tenure, higher-ticket loans designed for credit discipline and repeatability.

When COVID hit, their customers didn’t default. They returned. That resilience validated the model across cycles, powering a ₹3,000 crore book & pointing to a lending business quietly built for public markets.

Listen to the latest #ZeroToInfinity podcast on building lending systems that stay with the customer.

We are excited about the innovation and growth opportunities in this sector.

If you are considering building in the footwear space, we’d love to chat.
Drop us a line at consumer@matrixpartners.in

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