3 Founder Playbooks You Should Steal
Namaste, from Z47.
You’re reading Zero to Infinity, a monthly resource for founders building from zero to one, one to ten, or ten to infinity!
By Founders, For Founders
Three founders. Three breakthroughs. Vignesh built an enterprise business for the U.S. from Chennai. Varun, Revant and Abhiraj found gold in overlooked consumer segments. Tarun decoded the board meeting game. Their playbooks are yours for the taking.
Steal These Founder Playbooks
Vignesh Girishankar’s journey to PMF is a masterclass in motion. From obsessive customer research to ruthless iteration and a culture of thoughtfulness, their strategy is the first chapter in Land and Expand: our new series decoding how Indian Enterprise are going global.
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Revant (Mosaic Wellness), Abhiraj (Urban Company), and Varun (Mamaearth) found overlooked segments and built moats through experience. Chandrasekhar Venugopal breaks down how to identify your wedge, when to expand, and why differentiation beats competition.
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Tarun Davda pulls back the curtain on what really happens in board meetings: power plays, unwritten rules, and the communication strategies that separate founders who lead from founders who follow.
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How to Put Your People First
Our debut People First Collective event brought together founders who understand that their biggest competitive advantage walks on two legs. The first session covered everything from "How do I hire my first 10 engineers?" to "What do I do when my best performer wants to quit?"
Why it matters: In a world obsessed with AI and automation, the founders who win will be those who build cultures that attract and retain the best humans.
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Reading List: On AI
- One of Pranay’s all-time favorites: this 2002 memo from Jeff Bezos forced Amazon teams to talk only through APIs, starting a big change that still influences how technology is built today.
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- Aakash points us to this sharp take from Perplexity's Head of Design: everything we know about product design is obsolete. If you're still designing for clicks and taps, you're already behind. The future is conversational, contextual, and slightly unsettling.
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- Madhav calls this piece a must-read for founders. The piece looks ahead to how AI will change over the next ten years. Give it a read to understand where AI will have the most impact and what to expect as you build.
Discover →
The best time to build was yesterday. The second best time is now.
Every founder featured in this issue started with the same doubts you have today. The difference? They started anyway. They learned by doing. They built their playbook one failure at a time.
At Z47, we back founders who understand that the journey from zero to infinity isn't a straight line—it's a series of experiments, pivots, and breakthroughs.
Got a story to share? A lesson learned the hard way? Hit reply. The best insights come from the trenches, and we want to hear yours.
Until next month, keep building what matters.
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Zero to Infinity
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